What do we see? A poster of tennispro James Blake promoting Heineken Light. And just for your info: Light beers in the US just have fewer calories but the same amount of alcohol as regular beers. The ad also points out Heinekens sponsorship of the upcoming US Open. Am I the only one that thinks there is something wrong with this? Seriously, I am the last one to turn down a beer or a good party but seeing an active pro athlete, advertising a beer, is just not right. Yes, I know Boris Becker also is in a beer commercial but he is not an active athlete anymore. And that is a huge difference to me. Athletes are big rolemodels and beer definitely does not help them win, stay on top or perform better on court. Nor is it part of their strict diet. Believe me, I know since I myself tried braking into the professional tennis circuit.
Sorry Heineken and James Blake, but this commercial is no Grand Slam.
22 comments:
I like the grin. "Heineken - Come on, kids the 1st one is free!"
But I'm not that shocked...
I am not shocked. I just think it is wrong.
Wrong, hmmm. From that rolemodel perspective, sure. But so is most advertising in many different ways.
Hmm, what's bad about light beer?
Beer without alcohol is an isotonic drink and actually used by some athletes during training.
No I don't think most advertising is wrong. Or that wrong. Anyway that is not what I am was trying to get at, only that someone who is an active athlete should know better that making a commercial for a beer is not a smart choice.
Light beer in the US has just as much alcohol as regular beer.
Beer or Nike, same diff. In my opinion it all comes down to the same thing, linking a celebrities or in that case famous athletes' image to a product in order to sell it. It's a manipulative way of adressing peoples desires. That's what I think is wrong about those kinds of advertising and most ads in general.
And to get back to this particular guy - Anyone standing in public knowing that there are people looking up to them in some way should know better than selling his/her name to some brand in order to get more money. And thats where you're right. Maybe this guy drinks this stuff all the time and thats why he can't think straight.
No, there is a huge difference when advertising for shoes or for alcohol with a sports celebrity. Alcohol doesn't promote a good role model in the sports world.
Ok, i'll give you that one. Alcohol is even worse than making those little kids believe if they buying the new sports shoe they'll play better or al least a litte more like this sports celebrity. But it is hypocritic. I mean we determine if a product is apropriate or not although the act itself is wrong. Hope you get my drift here...
Late Bill Hicks put it this way.
No, I don't think advertising is wrong. Or the "act" of it. That's how it works in a market economy. And little kids don't generally buy sports shoes. It is their parents. And they can say no or explain to the child why they don't need them. And sometimes better equipment does make you better in sport. But beer definitely doesn't.
That has nothing to do with market economy. Just because a system is based on supply and demand does not mean (needed) advertising should not follow a certain set of rules like f.i. alcohol should not be advertised, same's for smokes. And least of all should famous people use their social status to promote products. Even if parents can or can't tell the difference this seems not the right way to me.
______
"When I was in China on the All-America ping-pong team, I just loved playing ping-pong with my Flex-o-lite ping-pong paddle, which everybody knows isn't true, but Mama said it was just a little
white lie, it wasn't hurting nobody."
And there are some scenes from minority report coming to my mind regarding adverising and seems we are on the right way.
Of course it has to do with free market economy and capitalism. I don't think there is anything wrong with ads for alcohol either. Or smokes. Since it is my freedom of choice to choose whether I indulge in these things or not. Nor do I think there is anything from if an athlete promotes his clothing company. But athletes and alcohol are a no go since it just doesn't fit together.
Of course you can decide for yourself but does this rectify the way much companies advertise? Sadly, I don't think most people have such a pragmatic look at advertising as you and if in addition a certain image adheres to a product possibly in connection by a famous person resulting in a broaded ad for smokes planted in plain sight of schoolyards or such - hell yeah, I'm thinking there something wrong :-)
_____
"And how do we begin to covet, Clarice?[...] We begin by coveting what we see every day."
That is pretty ridiculous that an activ tennisplayer makes commercial for light beer. The next step is that blind people make commercial for glasses etc. What kind of sense does it make ? As an consumer the commercial will not make me buy the beer. I would prefer a commercial with hot girls on a beach or somethin like that :D
Greez from Germany
Matthias
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Sorry Felix, das ist jetzt etwas OffTopic. Aber ich finde das herrlich und Wasser auf deine Mühlen:
http://www.spiegel.de/kultur/kino/0,1518,571897,00.html
Wäre schön, wenn du zu dem "Streifen" mal Deine eigene Meinung posten könntest!
Gruß
Marco
i just see a nike brand...
[Offtopic]
Demnächst auf GIGA TV:
Telespiel Freitag 21:30-22:00
Besser die Hälfte als gar nichts.
Jo, aber leider ohne die tragende Säule Felix!
felix, wo bleibt n update?
schon lang her!
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